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ActiveCampaign is one of the fastest growing tech companies in Chicago revolutionizing marketing automation. Our software allows all of our users the power to make smarter business decisions based on data-driven analytics. Over the past couple years, the buzz around our platform has been growing rapidly. On the marketing team especially, there is a sense of urgency to capitalize on that goodwill and positive feedback. To excel here, you’ll need to be a driven, self-motivated person who can produce great work, quickly. As the SEO manager, you will drive organic interest, awareness, and additional traffic to support demand generation and conversion. You will serve as the SEO expert and resource for cross-functional teams such as content, paid marketing, product marketing, social media marketing, and more. You will also provide technical analyses that will help develop a clear, actionable optimization roadmap and SEO strategy. Conduct keyword research for static website content Work with content teams to generate new topical content that will drive traffic further away in the conversion process Run A/B tests and implement conversion rate optimization best practices Routinely check and maintain on-page optimization for targeted keywords and page groups Assist the content team by writing long and short form content to support SEO needs Learn about our prospective and current customers in order to optimize content and marketing efforts across key steps of the customer journey Determine best tools, sources and metrics needed to accurately track SEO performance and share reports for this tracking
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